Turkey's Fish Specialist
We remember the day we introduced the first canned tuna fish to Turkish meal tables like it was yesterday. Since 1984 we have been meticulously cooking, canning and delivering tuna fish in Turkey. We chose our fish from the tastiest, healthiest, freshest tuna fish hunted in the Indian, Atlantic and Pacific oceans. Our love for the fish, we feel it also for the environment and nature that create it. To that end, we did not let any fish without Dolphin Safe certification, which is a guarantee for a fishery that does not harm dolphins, to come to your table. We made sustainability our corporate culture. Thus, at the end of many years that passed, backed by your trust and love, we have become the Fish Specialist of Turkey.
How about examining the history of Dardanel, Turkey's Fish Specialist, more closely through unforgettable photos and the most popular advertising campaigns?
Dardanel was founded in 1984 in Canakkale, one of the cities of Turkey,
which has the most fertile lands and seas.
It was named after Canakkale (Dardanelles) in mythology.
It was in the can of Dardanel Tuna that miraculous tuna fish of the Mediterranean was introduced to meal tables for the first time in Turkey.
Ünlü Dardanel reklamları ilk kez yayınlandı.
Türkiye balığın faydalarını bu reklamlarla öğrendi.
Türk insanı daha sık balık tüketmeye başladı.
Memorable Dardanel Jingle was composed by the famous composer Fahir Atakoglu. This unforgettable composition still maintains its place as one of the elements of the Dardanel brand today.
Canakkalespor was acquired by Dardanel in 1992 and its name was changed to Canakkale Dardanelspor in 2008. Energized by Dardanel, Canakkale Dardanelspor rose to Premier League.
Being an international symbol, Dolphin Safe is used to denote that fishery was performed without harming dolphins. Dardanel is exclusively entitled in Turkey to use Dolphin Safe symbol on tuna fish labels.
5-second TV spots introduced into Dardanel's ad literature were first broadcasted in 2003. These spots broadcasted frequently in health themes, shortly became the main topic in Turkey's agenda. Dardanel still holds the record for having the shortest TV advertisement in Turkey.
Pouched Tuna Fish, the latest product by Dardanel which brings inovation and practicality to the kitchen, took its place on shelves with varieties containing sunflower seed oil, olive oil, beans and corn, as well as with a light form.
The food revolution that took place in the rest of the world reached Turkey in the mid-2000s. Working women and men turned towards products that combine practicality, health and taste in the kitchen. Dardanel became part of the ready-made food revolution through its tuna fish products with beans and corns.
Dardenia, which soon earned the liking of fish lovers, opened its first restaurant in Bagdat Street in Istanbul in 2011. Currently serving with over 10 restaurants, it continues to grow fast and introduce the unique flavor of Dardanel to fish lovers. You can access the Dardenia website here. Dardenia is an affiliate of Dardanel.
Founded in 2005, Mister No is now a complete brand with cakes, fresh fruit juices, hummuses, pita chips and ready-made pizza products that it make! Mister No is known for its fresh products that contain no additives, and it is proud of it. Mister No is an affiliate of Dardanel. Mister No changed its name to Mr. No in 2016.
Dardanel, sürdürülebilir balıkçılığı desteklemek ve sürdürülebilir deniz
ürünlerini sertifikalandırmak amacıyla kurulan Friend of the Sea’nin
(FOS) gönüllü üyesi oldu
Dardanel olarak, Dolphin Safe ve Friend of the Sea sertifikalarıyla, Türkiye'nin diğer yaşam türlerine saygılı ve denizlerle dost, tek ton balığını sofralarınıza getirmekten gurur duyuyoruz.
Founded in Canakkale by Niyazi Onen in 1984 and being one of the most popular brands of Turkey, Dardanel celebrated its 30th year with the whole Dardanel family at a special event. The vast majority of our more than one thousand employees who turned Dardanel into what it is today are currently working in our factory in Canakkale.
Under our campaign "Tuna Your Rice", we combined the unique taste of tuna fish with rice, the unmatched flavor of Turkish cuisine. We led the way in Turkey by introducing the exquisite flavor arising from the harmony between rice and tuna to all meal tables.
Balıklarımızın hiçbir katkı maddesi kullanılmadan, tamamen sağlıklı ve doğal süreçlerle hazırlanışını hikayelendirdiğimiz reklam filmimiz yayınlandı!